TELEVEND CUSTOMER SUCCESS STORIES:
How Dynamic Vending used Televend QR Code Vouchers for Nestlé Coffee Marketing Promotion
THE CHALLENGE:
- Marketing promotion of new drink using vending
- Need to vend without touching the machine
- COVID restrictions
THE TELEVEND ADVANTAGE:
- QR code vouchers
- Auto vend solution
- Touchless promotion
Dynamic Vending (Pty) Ltd supports a wide range of customers in South Africa, and across Sub-Saharan Africa, with their vending needs. Steve Holliday, the Managing Director, explains how he used Televend when working with Nestlé’s promotions team, Two Tone Global Communications, on their latest iced coffee drinks promotion.
How did Televend Vouchers help with the Nestlè promotion?
For TTG Communications, the agency responsible for this marketing promotion for Nestlé South Africa (Pty) Ltd, they needed to provide a Touchless, Auto Vend solution using QR codes to promote the new Nestlé iced coffee range of drinks. The promotion was activated across a number of Shopping Centers in South Africa, and it had to be a touchless and automatic vend solution that could be remotely monitored, due to the COVID health restrictions.
The customer needed to engage with Nestlé on one of the social networks, promoting their latest new product, and in return he would receive a QR code voucher that generated an auto vend on the vending machines, giving out free drink to the user.
Dynamic Vending (Pty) Ltd supports a wide range of customers in South Africa, and across Sub-Saharan Africa, with their vending needs. Steve Holliday, the Managing Director, explains how he used Televend when working with Nestlé’s promotions team, Two Tone Global Communications, on their latest iced coffee drinks promotion.
How was your experience with Televend?
Steve already had experience with Televend and decided to reach out to explore the options for this project.
There were no extra equipment costs, it just took a little time and testing to set up the machines initially to perform the auto vend. With a little help from the Televend team, the vouchers were quickly set up, and as Steve says it went better than expected.
It was discussed for a while first and once all ideas were clear then from the go-ahead, we managed to get everything finished, tested, and have it operating well in less than 2 weeks.
What has impressed you the most?
Highlight of Televend features used for this promotion.
Remote Touchless Auto Vend
The remote touchless, auto vend provided the customer with exactly what they wanted at this time with limiting the user’s necessity to touch the machine in support of reducing the risk of spreading COVID.
Vend Speed
The customer has been impressed with the vend speed. At times it has managed to complete the process and vend a product every 12-15 seconds. One of the machines reached 60% more vends than initially budgeted.
Real-Time Stock Level
We enabled customer the access to just filling and monitoring the stock levels. Due to the number of refills required per day the manual fill feature has been an extremely valuable tool in ensuring the success of the promotion.
Were you satisfied? Do you plan to use Televend in the future?
The promotion went spectacularly, and the even greater benefit was that it was all done during the COVID, while still maintaining all health measurements needed. We definitely plan to continue using vouchers and of course Televend in the future. Televend is a powerful platform, with many use cases, which has helped us not only with this client but with many other before.
About Dynamic Vending:
Dynamic Vending (Pty) Ltd has been in the industry for over 25 years. The company is based in South Africa and also trades across the Sub-Saharan African territories. They offer top-quality vending equipment and extensive knowledge and support to a wide range of customers.
Dynamic Vending is the official importers and distributors for SandenVendo Vending Machines, Televend Telemetry and Cashless Smart Vending Devices, and PowerMate Lifting Equipment in South Africa.
Which Televend products were used for this scenario?
COLLECT THE DATA
Televend Box
A small device collects all data from the machine: sales, consumption details, errors, and more, and sends it to the cloud in real-time.
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